Sexy Bollywood Model

Sexy Bollywood ModelPlanning a career in Bollywood is no longer about just choosing good roles, co-stars and directors. Now it also involves choosing the right magazine covers.

Whether it’s making a statement about a break-up, a make-up, a makeover or comeback or an attempt to overcome a personal or a professional setback, stars are splashing their lives out on the magazine racks.

Look around this month. The sari-kurta-type Soha Ali Khan has slipped into and out of little nothings for the latest cover of Maxim.

Devoted wife and mother Chitrangada Singh looks sexily rumpled on & magazine, Amrita Rao is declaring she can ‘do sexy’ and Shilpa Shetty looks set to return to Bollywood on Marie Claire.

Look back a little further and you have Lara Dutta splashed on the cover of Marie Claire soon after the end of her seven year relationship with Kelly Dorje.

Ameesha Patel too, did sexy for a mag after her break-up. And after unflattering comments about her look in Heyy Babyy, Vidya Balan was on the cover of Cosmopolitan trying to look hot in red.

For Soha Ali Khan, whose corset-and-hot pants-look has got everybody talking, doing the cover was ‘fun’. “We approached Soha, she liked the idea and said, ‘if not now then when’,” says Anup Kutty, editor, Maxim.

But Soha refutes any suggestion that it’s a planned move to break away from her image of a ‘good girl’. “Perhaps, I wanted to explore another side to my personality. But it’s certainly not an image makeover.”

Career maker
Ameesha Patel has a similar explanation for her cover where she made a statement about her recent break-up with a makeover. “I liked the idea,” says Ameesha.

Kareena Kapoor, who will be seen on 16 different covers over the next six months, had announced her new slim avatar on the cover of a film magazine and an elaborate interview about Shahid.

According to the publishing house, the edition sold-out in the first week. Industry insiders say that, Lara Dutta’s shoot helped her career a great deal.

“Lara’s career wasn’t going anywhere. The announcement about the break-up made it clear to the industry that she is free and concentrated on her work,” says a wellplaced publicist from the industry.

Keep quiet guys
“It’s an essential brand-building exercise today,” says Rohini Iyer, MD, Raindrop Media Pvt Ltd, a celebrity management company.

“Specifically for an actress who has been low-profile or not been able to make it to the A-level. A proper shoot is no less than signing a full-fledged film. It takes a lot of effort, but once the shoot is done well, it can open floodgates in terms of endorsements.”

For Chitrangada Singh, who appears draped in a white sheet on the cover of & magazine, it was about making a comeback on her own terms. “It’s not one of those glossy gossip magazines. The timing was right and I also liked their idea of keeping it subtle yet sensuous. Post its release, I have been receiving a lot of calls,” she says.

While the high profile exercise seems to work well for girls, for guys it seems to work in reverse. Remember, Vivek Oberoi, who spilled the beans about his break-up to everyone who would listen? Compared to him, Shahid Kapoor’s silence, and absence from the covers, has earned him respect among his peers.

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